Leica wants in on Fujifilm’s film simulation hype, so it’s bringing its own color profiles to iPhone users by way of a new Leica Lux app — complete with a paid subscription.
Leica Lux is a new camera app available on the App Store loaded with 11 color profiles (dubbed “Leica Looks”) designed to match current Leica cameras and classic film-inspired aesthetics. The Lux app can be used in a fully automatic mode like Apple’s own camera app, but it also has an “Aperture mode” using software to mimic the style and bokeh of multi-thousand-dollar lenses like the Summilux-M 35mm f/1.4 ASPH and classic Noctilux-M 50mm f/1.2 ASPH of 1966.
Image: Leica
