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Temu joins Shein in facing stricter regulation in the EU

Colorful logo of Temu
I mean, has anyone else seen that Temu egg slicer meme? | Image: The Verge

Temu, the popular Chinese shopping platform, is about to face stricter EU regulations after the European Commission deemed it a Very Large Online Platform (VLOP) under the Digital Services Act (DSA).

According to the Commission, Temu has confirmed that it has more than 45 million monthly users in the EU, the threshold for being considered a VLOP. That means it’ll have to comply with the strictest rules under the DSA, particularly around assessing “systemic risks” associated with its services, such as counterfeit goods, illegal products, and items that infringe on intellectual property rights.

Temu is the latest retailer to get hit with stricter regulations under the DSA. The Commission did the same for Shein, a popular fast fashion…

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