Connect with us

Hi, what are you looking for?

HorizonLifeTime.comHorizonLifeTime.com

Tech News

Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch

Still image from Samsung “Uncrush” video showing a woman in ripped jeans playing a guitar and the message “Creativity cannot be crushed.”
Image: Samsung

Samsung heard that Apple managed to upset a lot of people with the “Crush” ad revealed last week that smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation. Apple eventually apologized, with an exec saying it “missed the mark.”

On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the past, powered by the might of generative AI tools. On the other there were the people ticked off by the knowledge that there was any backlash at all.

In response, the Samsung Mobile account on X posted this video with the hashtag “UnCrush,”…

Continue reading…







    Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.




    Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

    You May Also Like

    Investing

    Quickly coordinate e-business applications through revolutionary catalysts for change. Seamlessly underwhelm optimal testing procedures processes.

    Investing

    Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services.

    Editor's Pick

    Jeffrey Miron and Jacob Winter Occupational licensing — for doctors, lawyers, plumbers, barbers, and innumerable other trades — claims to improve service quality. Much...

    World News

    More units of public debt mean weaker productive growth, higher taxes, and more inflation in the future. All three are manifestations of a slow-burn...