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Paramount Plus is trying to carve out a safe streaming space for kids

Paramount Plus logo on a blue and black background
Illustration by Alex Castro / The Verge

There are two types of parents I’m friends with: those who let their kids watch YouTube and those who work very hard to keep their kids as far from YouTube as possible. Given I know at least one small child who developed an obsession with dictators after getting around the YouTube parental controls, I understand the divide. Streaming services seem to understand that divide, too, and are eager to provide an alternative to YouTube that gives parents all the set-and-forget appeal of YouTube without, hopefully, the questions about Kim Jong Un’s rise to power.

Paramount Plus, with its massive library of Nickelodeon shows, is a little more primed than other streamers that have had to create a library of kids content from scratch. In a…

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