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Dbrand’s brash social media schtick just cost the company $10,000

An image showing one of Dbrand’s X-ray phone skins
Image: Dbrand

Dbrand, the phone case company known for its sassy attitude toward users and tech companies, gave $10,000 to a customer as an apology after it made a racist comment about their last name.

On Tuesday, Dbrand reposted a complaint from a customer, Bhuwan Chitransh, who said that the skin they purchased for their MacBook changed color after just two months. Dbrand replied with a crude message that rhymed the customer’s name with “rash.” Chitransh later responded, saying Dbrand’s post reflects its racist perspective toward Indian customers.

The following day, the company said that it had made a “huge fumble.” Dbrand said it apologized to Chitransh and offered him $10,000 “as a gesture of goodwill.” However, Dbrand didn’t delete the original…

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