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Roku’s Pro Series TVs have low prices, 120Hz screens, and clever ideas

A marketing image of Roku’s Pro Series TV.
Image: Roku

Roku “announced” its Pro-tier series of TVs back at CES but provided little in the way of details at the time. But now, we’ve firmly entered the season when 2024 TVs begin actually shipping, so today, the company is sharing more on what sets these models apart from its self-branded budget TVs released last year — and the many Roku TVs available from other manufacturers.

Like Roku’s other products, the appeal all boils down to simplicity and ease of use. These TVs will automatically adjust and optimize their picture (and brightness) from scene to scene based on what content is being displayed. Roku calls its version “Smart Picture Max” and says its picture quality engineers have obsessed over performance. A less advanced version, Roku…

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