X, formerly Twitter, has followed through with owner Elon Musk’s threat to sue the left-leaning nonprofit Media Matters. Media Matters reported last week that X “has been placing ads for major brands” like Apple and IBM “next to content that touts Adolf Hitler and his Nazi Party.” Musk and X CEO Linda Yaccarino have dubbed the report unrepresentative of X’s general user experience. Several companies nonetheless pulled ads after that report and Musk’s direct endorsement of an antisemitic conspiracy theory — and Musk’s lawsuit claims Media Matters is legally liable for X’s loss.
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