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Google will make fake AI products to help you find real gifts

Two mobile devices displaying screenshots of the new shopping experiences in SGE.
It doesn’t quite bring the products you’ve been imagining to life, but it’ll find you a pretty close match. | Image: Google / The Verge

Google’s AI-powered Search Generative Experience (SGE) is behind a bunch of new shopping features that aim to help users find niche or otherwise unique products for a friend or themselves. These include using AI to generate gift ideas or fashion items you can then shop for. Google is also expanding virtual try-ons to men ahead of the holiday season.

Starting today, users in the US who have already opted into SGE via Search Labs will be presented with a selection of suggested subcategories when searching for gift ideas, alongside links to helpful content to learn more about a product or gift category. For example — searching for “great gifts for home cooks” will provide explorable subcategories like specialty tools, artisanal ingredients,…

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