Connect with us

Hi, what are you looking for?

Tech News

Xbox and PlayStation battle it out at The Sphere

The Sphere in Las Vegas lit up with an Xbox logo
Image: Microsoft

Microsoft and Sony have both spent thousands of dollars this week in marketing campaigns at The Sphere in Las Vegas. The $2.3 billion attraction has been lighting up social media for weeks now, after U2 played the first-ever show at The Sphere last month. On Thursday night Microsoft lit up The Sphere with its new Xbox marketing campaign, and just a day later Sony chose The Sphere to showcase Spider-Man 2.

Both companies may have paid as much as $450,000 to get their campaigns displayed on The Sphere, after pricing for creative spots at the attraction leaked earlier this month. Microsoft worked with BCN Visuals to create its Xbox Sphere takeover on Thursday night, with a fully anamorphic 3D billboard on display that was similar to the…

Continue reading…

You May Also Like


Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services.


Quickly coordinate e-business applications through revolutionary catalysts for change. Seamlessly underwhelm optimal testing procedures processes.

Editor's Pick

Vanessa Brown Calder Commercial‐​to‐​residential zoning reforms have become a popular focus of regulatory reform legislation in states, with at least nine introducing legislation in 2023...

Editor's Pick

Travis Fisher A previous post showed that the total cost of the Inflation Reduction Act’s (IRA’s) energy subsidies could reach $3 trillion. Subsidies so...