The pain is not over yet for the podcast industry, with layoffs and cancellations continuing to pile up. Amrita covered the WNYC layoffs yesterday, which, thanks to negotiations between management and the union, were not as steep as initially expected (6 percent laid off versus 12 percent previously announced). Last week, Pushkin laid off another 30 percent of staff in its third round of cuts this year, with shakeups even targeting its C-suite. And live audio took another hit on Wednesday, with Amazon shutting down Amp.
I have been talking to people from the business side of podcasting about how the ad market has changed and why it is hitting podcasts so hard, especially when the economy seems to actually be doing… fine? As I wrote…
