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Pluto TV pits human curation against streaming algorithms in new ad campaign

An image of the Pluto TV logo
Image: Pluto TV

Pluto TV wants you to know that not only does it offer free ad-supported streaming — but it’s curated by humans, too. The Paramount-owned service pushes back against the recommendation algorithm used by Netflix and other major streamers in a new ad campaign that insists humans do a better job of picking what you want to watch.

Each ad shows a person scrolling aimlessly through the “featured” section of a streaming service that appears to be modeled after Netflix. Suddenly, a human curator from Pluto TV appears in their home, with the goal of guiding them toward the free ad-supported streaming television (FAST) service as a solution to their indecisiveness.

It’s true: Netflix’s “For You” section doesn’t always get things right. I often…

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