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AI is coming to the Arc browser — but probably not like you think

A screenshot of a browser showing a ChatGPT text box.
You can now talk to ChatGPT from the Arc Command Bar. But that’s nowhere near the most interesting new AI feature. | Image: The Browser Company

At some point, if you’re a company doing pretty much anything in the year 2023, you have to have an AI strategy. It’s just business. You can make a ChatGPT plug-in. You can do a sidebar. You can bet your entire trillion-dollar company on AI being the future of how everyone does everything. But you have to do something, you know? These are just the times we live in.

The last one of these was crypto and the blockchain a couple of years ago, and Josh Miller, the CEO of The Browser Company, which makes the popular new Arc browser, says he’s very glad he missed that particular boat. “These waves have come and gone,” he says, “and sometimes — god, every time — we have to say, ‘Alright, are we doing this one?’ Historically, we’ve been good at…

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