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X continues to throttle links to competitors

An image showing the X logo
Twitter is called X now, and the logo still looks weird to anyone who was used to the blue bird. | Illustration: The Verge

The platform formerly known as Twitter still takes a surprisingly long time to load a few bytes of data — at least, if that data leads to a platform that Elon Musk might consider a competitor. An analysis by The Markup has found that X makes users wait about two and a half seconds to access links to Facebook, Instagram, Threads, Bluesky, and Substack.

If you click a link on X, you get redirected via X’s link shortener, Most sites load within 30 to 40 milliseconds. Meta’s platforms, Bluesky, and Substack take more than 60 times longer. The Markup has built a tool that lets you check the load times to any domain yourself.

It isn’t the first time X has throttled competitors. In August, an analysis by The Washington Post revealed that X…

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