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YouTube is going to remove some ad controls for creators

YouTube logo image in red over a geometric red, black, and cream background
Illustration by Alex Castro / The Verge

YouTube is making some notable changes to the ad controls available to creators. Beginning in November, YouTube is dropping individual ad controls in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos, according to a support document from the company bylined by “Rob,” a member of the YouTube team.

Instead, creators will only be able to choose between having ads before or after a video on or off. If you choose to have those ads on, YouTube will choose whether to show pre-roll, post-roll, skippable, or non-skippable ads “when appropriate,” per a notice on another support document.

YouTube argues that this won’t be too big of a deal. “Most creators shouldn’t notice a change as they already have many of…

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