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TikTok is seemingly making it easier to disclose if your content was generated by AI

The TikTok logo on a black background with repeating geometric shapes
Illustration: Nick Barclay / The Verge

TikTok appears to be working on a new way for creators to disclose if their posts contain AI-generated content. As shared by social media consultant Matt Navarra, a new “AI-generated content” toggle has appeared under the “more options” section before uploading a video. As part of the description for that toggle, TikTok says the label will help “prevent content removal”; TikTok updated its content policies in March to require that users disclose deepfakes and AI-generated content in the video’s caption or use an identifying sticker.

Navarra shared a video of the feature with The Verge. In the video, flipping the toggle led to TikTok showing the new pop-up about the feature. The pop-up reminds creators they’ll need to label content made…

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