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Twitter tried to goad businesses into buying more ads so they can stay verified

A pink Twitter bird logo, with the company’s new ‘X’ logo in white overlayed.
That’s certainly one way to try and draw in more advertising revenue. | Illustration: The Verge

According to a report by The Wall Street Journal, Twitter (now called X) started offering some advertisers in the US and UK a 50 percent discount on video ads running beside trending topics under the platform’s “Explore” tab earlier this week, “among other discounts.”

The offer is timed around the Women’s World Cup but also conveniently ends on July 31st — a week prior to another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that…

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