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Mark Zuckerberg thinks Threads could be Meta’s next social network with 1 billion users

Mark Zuckerberg
Photo by Kevin Dietsch / Getty Images

Meta CEO Mark Zuckerberg has high hopes for Threads, his competitor to the company formerly known as Twitter.

During Meta’s second quarter earnings call with investors on Wednesday, Zuckerberg was asked multiple times about Threads and his expectations for its long-term success. He said it’s a “weird anomaly in the tech industry that there hasn’t been an app like this for text-based convos that has reached 1 billion people,” echoing previous comments he has made both on Threads itself and during a recent interview with the podcaster Lex Fridman.

Threads reached 100 million signups faster than any consumer software product in history, but it’s nowhere near reaching the 1-billion-user club yet. Its engagement is also estimated to have…

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