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Wix will let you build an entire website using only AI prompts

A screenshot of the first prompt of the website-building process. In it, “Wix AI” asks what kind of site the person wants, and the person types that they want a fitness site, including the name and a description of what they offer.
Wix’s new AI Site Generator tool lets you build a whole site with a few prompts. | Screenshot: Wes Davis / The Verge

Template-based website builder Wix has announced that soon it’ll let you create entire websites by typing a description into a box and answering a few follow-up questions. Everything, from the design to text and images, will then be automatically generated for you, and from the looks of things, it’ll be pretty fast.

In the past, companies like Wix and have let you create websites using templates you can tweak to your liking. But Wix says its new AI Site Generator feature goes beyond templates, using AI and algorithms to create a “unique” website.

At the moment, the company uses a mix of “out of the box models” such as ChatGPT, DALL-E, and its own tools to accomplish all of this, said Yaara Asaf, Wix’s head of product in an…

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