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Threads already has over 95 million posts

Simulated screenshots of the Threads compose window and photo picker on an iPhone
Threads compose window and photo picker on iOS. | Image: Meta

Instagram’s new Threads app seems like it could be a hit. Mark Zuckerberg said that the app has more than 30 million sign-ups as of Thursday morning, and people who are checking it out are posting… er, threading… a lot, too. According to internal data I’ve seen, there have already been more than 95 million posts and 190 million likes shared.

All that has happened in less than 24 hours. The app launched Wednesday evening on iOS and Android (significantly earlier than the original Thursday launch time), and a lot of people are checking it out; it’s currently the top free app on the App Store.

There’s still a lot missing from Threads. You can’t delete your Threads account without deleting your Instagram account, for example, and the…

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