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Instagram flooded Threads with celebrities and brands at launch

A screenshot showing Gordon Ramsay on Threads
Screenshot by Emma Roth / The Verge

If you created an account when Instagram’s Threads app launched last night, one of the first things you might’ve noticed was the sheer number of celebrities, brands, and influencers populating your feed. From Gordon Ramsay to Michael Strahan and Jennifer Lopez, Meta pre-filled its new Twitter competitor with a boatload of well-known users to make the app feel less empty at launch.

While Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri got spots on the app ahead of time, so did big names such as Mark Cuban, Shakira, and Seth Curry. Meta also got influencers like MKBHD, Lauren Godwin, Alan Chikin Chow, and Michael Le on board early, along with brands like Netflix, as well as Warner Bros. Discovery’s Shark Week, Animal Planet, and…

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