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Bluesky’s CEO wants to build a Musk-proof, decentralized version of Twitter

The AT Protocol’s @-symbol logo.
The logo for the AT Protocol that powers the Bluesky app. | Image: Bluesky

This interview was first published in April 13th’s edition of Command Line, my weekly newsletter about the tech industry’s inside conversation. You can subscribe here to get future editions delivered to your inbox.

As Elon Musk continues wielding Twitter like a blunt weapon against competitors like Substack, the downsides of centralized social media platforms are becoming more apparent every day. For those like me who have built a valuable audience on Twitter over the years, it’s unnerving to consider that those relationships could be broken or taken away completely in the blink of an eye.

That underlying unease animates much of the consternation toward Musk these days. Zooming out, it’s also why I’m closely watching the rise of…

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