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Apple’s Tim Cook says AR and VR are for ‘connection’ and ‘communication’

Image: Laura Normand / The Verge

At some point in the near future, Apple’s going to launch a mixed reality headset. That seems all but certain. The exact when and what and how much? All very up in the air. But one thing hasn’t changed: Tim Cook’s vision for AR and VR. For almost a decade, Apple’s CEO has been banging the drum that AR is more important than VR and that AR is fundamentally about bringing people together. And he’s still at it.

“If you think about the technology itself with augmented reality, just to take one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection,” Cook told GQ’s Zach Baron in a long and very interesting profile just…

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