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Adult Swim’s starting an hour earlier as Warner Bros. Discovery makes a play for older viewers

A muscular, bald man with glowing red eyes wearing a toga and standing in what seems to be the void of space surrounded by floating rocks.
Tseng from Unicorn: Warriors Eternal. | Image: Adult Swim

Though it once seemed as if Cartoon Network might end up taking quite a bit of damage as a consequence of Warner Bros.’ merger with Discovery, Adult Swim president Michael Ouweleen says that’s far from the case as the network gears up to expand its adult-oriented content block.

Deadline reports that Cartoon Network plans to start shifting over to Adult Swim programming one hour earlier — up from 8PM ET to 7PM ET — beginning in May as the network makes a more concerted play for viewers older than 18.

Speaking to Deadline, Ouweleen said that while the animation industry definitely went through a tumultuous period that lasted throughout 2022, there’s since “been a correction” and emphasized that “the animation bubble hasn’t burst but it’s…

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