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How Microsoft’s Nvidia deal works for gamers — with or without Activision

An artistic representation of GeForce Now cloud gaming. | Image: Nvidia

Microsoft is trying to convince the entire world that it should be allowed to buy Activision Blizzard for $69 billion — and it just bartered for Nvidia’s support, signing a 10-year contract that gives Nvidia the right to stream Xbox PC games over its GeForce Now cloud gaming subscription service.

What does that mean for gamers like you and me? Well, I just got off the phone with Nvidia GeForce Now VP Phil Eisler, who gave me both a big-picture answer and the shorter-term practical details to go with it.

Big picture, Eisler thinks this deal could finally break the cloud gaming “chicken-and-egg” cycle — providing enough games to attract enough gamers to convince publishers to provide more games, too.

That’s because this deal isn’t just…

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