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What ‘feminist Tinder’ promised

An illustration of the Bumble logo.
Image: The Verge

An early slogan from Bumble encouraged users to “be the CEO your parents always wanted you to marry.” Since its founding in 2014, the company has billed its app as the more empowering dating service for women — one where women message matches first, and women are in control. It’s earned Bumble the moniker of “feminist Tinder.” And Bumble has been more than happy to play into that marketing.

But almost a decade on, Bumble can still feel as tired and broken as other dating apps. And it often seems like that feminist twist is more marketing fodder than meaningful change to how our apps run our love lives.

Episode four of Land of the Giants: Dating Games explores how ex-Tinder co-founder and marketing executive Whitney Wolfe Herd built a…

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